Poly Group Holds its Brand Culture Conference: July 15 Poly Day
Building brand and telling good brand stories are essential for Chinese enterprises to become world-class. On July 15, 1984, Poly was founded, and this day was also established as "Poly Day". Today, 110,000 Polyers meet online and in person to celebrate Poly's birthday.
On July 15, 2022, Poly held a brand culture conference in Poly Theatre, elaborating on its three-pillar system of brand culture philosophy, brand visuals and brand structure as well as the key points of the 14th Five-Year Plan. At the conference, a video aimed at building Poly’s image and a corporate song called "All the Way to the Sun" were released, helping Poly become first-class and pursue excellence with advanced brand culture.
At the event, fabulous performances unfold: “Navigator” comes back; "Why Poly" tells Poly's characters; "Creator of a Better Life" shows Poly's "diverse strength" and promising future.
The corporate song of Poly, "All the Way to the Sun", was sung passionately, igniting the enthusiasm of Polyers inside and outside the venue.
On the same day, various units of the Poly system also held rather ritualistic flag-raising activity, with employees singing in unison to wish Poly a happy birthday.
